We worked with the Farm Beginnings team at LSP to deepen the team’s communications strategy, beginning with an assessment of the team’s current communications practices. Responding to that assessment, we completed a set of communications guidelines for the team on what channels, approaches, and tones to use to best connect with their constituents. Next, we developed key messages for the team that put the Farm Beginnings values front and center in all of their communications, whether in one-to-one meetings, during their trainings, in social or traditional media, and any other communications venue. Finally, we strategized team processes to implement the key messages as core communications practice.